Introducing the next generation of Experience

The Virtual BMW Experience is an orchestration of BMW’s commitment to enhancing your experience as well as a testament of our vision of the future. This Virtual Experience showcases the aesthetics, innovation and cutting-edge technology from BMW that we all know off.
Touch, explore and learn about the latest ground-breaking BMW models which includes the first-ever all-electric BMW iX. Have a quick 360° view of the vehicles in high resolution 3D, and check out the various color options and key highlights of your preferred model. You can also take a seat inside and learn about key features or take the BMW for a virtual drive. Whichever action you take, you’re bound to learn about BMW in a truly new experience, virtually.

Begin experience

Disclaimer: Videos and photos shown are to demonstrate a specific feature. Model shown may vary from local specifications.